branding

My Work in Lights: The Mother of All Nights 2017

It was my privilege to once again create the logo and branding for YWCA NSW's major annual fundraiser, in 2017 called 'The Mother of All Nights'. The brand was rolled out across a variety of print and digital collateral over several months but the real payoff was seeing my work projected on the walls of [...]

Wall of Shame – AHM: The Importance of House Rules and a Good Designer

AHM need a new designer! Or at the very least a formal Style Guide for their designer to follow. Everything about this is just not OK. A perfect example of a great brand poorly managed. If the black backing was absolutely necessary, then the margins/gutter needed to be set 1) equally/consistently and 2) in proportion [...]