Wall of Shame – AHM: The Importance of House Rules and a Good Designer

Wall of Shame – AHM: The Importance of House Rules and a Good Designer

AHM need a new designer! Or at the very least a formal Style Guide for their designer to follow.

AHM Health Insurance Graphic Design

Everything about this is just not OK. A perfect example of a great brand poorly managed. If the black backing was absolutely necessary, then the margins/gutter needed to be set 1) equally/consistently and 2) in proportion to the dashed border, NOT in reference only to the scissors.

See my examples of proper brand management, including the kind of guidelines a designer would usually follow in a corporate branding style guide. The importance of ‘house rules’ and a good designer!

AHM Health Insurance Graphic Design

AHM Health Insurance Graphic Design

AHM Health Insurance Graphic Design

About the Author:

Nicole Thompson is a freelance graphic and web designer, sole trader of Nyx Design, based in Western Sydney, Australia. Nicole started out in the design industry as a prepress apprentice at a print firm in 2002 and has since held a variety of roles in printing, design, web, marketing and communications prior to founding Nyx Design in January 2012. Nyx Design's services include web design, graphic design and printing.

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