AHM need a new designer! Or at the very least a formal Style Guide for their designer to follow.
Everything about this is just not OK. A perfect example of a great brand poorly managed. If the black backing was absolutely necessary, then the margins/gutter needed to be set 1) equally/consistently and 2) in proportion to the dashed border, NOT in reference only to the scissors.
See my examples of proper brand management, including the kind of guidelines a designer would usually follow in a corporate branding style guide. The importance of ‘house rules’ and a good designer!